Adore them or loathe them, super-celebrities like Justin Bieber and Kendall Jenner have a good deal of pull when it comes to offering merchandise. From lip kits to underwear. celebrities can sell just about anything at all if sufficient men and women are convinced throwing down income will get them one little one step closer to greatness. Designer Calvin Klein is aware of this distinct sort of advertising ploy, which explains why his brand’s celebrity-filled #MyCalvins campaign has boosted the company’s 1st quarter revenue. Calvin Klein’s parent business, PVH Corp. announced in a statement on Thursday that the brand has seen a 13 % boost in revenue. which is increased than it expected. In accordance to PVH Corp. CEO Manny Chirico, the surprising development of the North American wholesale business can be attributed to the focus sparked by its underwear alone.
That indicates racy adverts featuring Jenner’s caboose and the Biebs’ bundle have to have paid off — Massive time.
That does not mean Calvin Klein has been capable to stay away from controversy, even so.
The brand lately landed in scorching water soon after releasing an up-skirt shot in its most recent campaign. Guess you can not win ’em all — unless of course you’re exploiting celebrities, that is.